You to write a more clickable

The Am I splitting hairs or would making separate ad groups for terms in reverse order make sense A good rule of thumb for creating a new ad group is to think about how your ads would be different if you split out that keyword or groups of keywords. Could you write ads that better resonated with searchers by breaking out the keyword or keywords in question The other thing to consider is the volume of the term if the term youre considering splitting out is a highvolume term its worth considering but if it gets relatively few clicks and impressions it may not be worth the extra effort even if a new ad group would allow ad and improve Quality Score.

Is the description meta tag important to Google I was told this is a good indicator to Google of what El Salvador Email List your site is about. The meta description can be useful to users and improve your clickthrough rate from the organic search results. However Google claims it does not directly affect rankings and it has nothing to do with your Quality Scores. Is the content more important than the meta tags and titles for landing pages with regard to quality score Google is looking for three main things when it comes to your landing page relevant content transparency and navigability.



In terms of your titleheadline focus on two things relevance to the keyword and ad copy and communicating a clear message to visitors. Good headlines reinforce the message of your ad and can improve your conversion rate. Note however that your conversion rate is not a factor in your Quality Score. The meta tags on your landing page are also not a major factor. What is considered a good clickthrough rate and what is considered not good Whats a good Quality score It really depends on a number of factors. Lower CTRs