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Nov 25, 2023 16:50:41 GMT 10
Post by account_disabled on Nov 25, 2023 16:50:41 GMT 10
Make sure there is a balance between the company's content offering and the return on social media marketing investments. Marketing funnel management If we take into consideration the funnel that represents the purchasing process (in the image below , social marketing can touch the entire path, not just the top of the funnel, as it can increase the visibility of your content, attract new visitors to the site, generate leads and nurture them until they become loyal customers. funnel corporate social management The social media manager must know how to choose and share the right content for each stage the prospects are in.
Attract traffic to the site: through the sharing of useful materials that will circulate Photo Editing Services thanks to the community; Lead generation via social media: interaction with potential customers who are looking for information on a product/service or need support; Lead nurturing: social media is particularly effective at this stage because prospects use different platforms (not just emails! to search for information and social networks allow for a timely response Loyalty: see the paragraph “Customer Service” The social media manager must know the marketing and sales processes very well in order to identify and cultivate.
The interest of leads by accompanying them to the subsequent stages of the purchasing process through the sharing of USEFUL content. New Call-to-action He must also know what the right time is to pass qualified leads ready to be contacted to the sales team, accompanied by a series of information to facilitate the final sales phase. Required Skills: Understanding the marketing funnel . How to get results: Sharing content aimed at conversion (user>lead and lead>customer will attract many more visitors to the site and increase the chances of turning them into valid business contacts.
Attract traffic to the site: through the sharing of useful materials that will circulate Photo Editing Services thanks to the community; Lead generation via social media: interaction with potential customers who are looking for information on a product/service or need support; Lead nurturing: social media is particularly effective at this stage because prospects use different platforms (not just emails! to search for information and social networks allow for a timely response Loyalty: see the paragraph “Customer Service” The social media manager must know the marketing and sales processes very well in order to identify and cultivate.
The interest of leads by accompanying them to the subsequent stages of the purchasing process through the sharing of USEFUL content. New Call-to-action He must also know what the right time is to pass qualified leads ready to be contacted to the sales team, accompanied by a series of information to facilitate the final sales phase. Required Skills: Understanding the marketing funnel . How to get results: Sharing content aimed at conversion (user>lead and lead>customer will attract many more visitors to the site and increase the chances of turning them into valid business contacts.