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Post by anamika371 on Jan 11, 2024 21:01:08 GMT 10
That way you’ll only show your ads to people who’ve visited your site before. on the fact that these consumers know who you are, with the Tar which has been proven to impact your conversions significantly. Scenario : Budget maxed out You should routinely check in on your budget. Make sure that you’re not maxed out, or about to max out. If you are maxed out, consider adding more budget based on your rules of engagement that you’ve established. What to do after Black Friday. Make sure you do the following in your PPC account once the Black Friday madness Email Marketing List is over: Reinstate your old bids Pause Black Friday ads Re-enable your evergreen ads Do an after-action report Have a beer and enjoy sending out all those orders! When you review your performance in the days after Black Friday, make sure you don’t take these days into account. For many advertisers, the days after Black Friday can be a time to lose a lot of money. Wow. Black Friday in Google Ads is… a lot… If this was more than you could handle, I don’t blame you. It was a bit of a brain dump. I created a checklist version of this article that you can print out or save for later. Get your simplified Black Friday checklist here. I’ve also summarized the most actionable Black Friday PPC tips below: For Bids Download your bids a week in advance, so you can reinstate them after Black Friday Increase your budget, significantly For Ads.
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